Let End Users Test the Task They Actually Do
End users can spot practical friction that managers and buyers miss.
Articles – page 3
Design an Executive Demo Around a Decision
An executive rarely needs to see every screen that users will touch.
Decide When to Use Real Data in a Demo
Realistic examples help buyers imagine the product at work.
Use the First Five Minutes of a Demo to Align the Room
The first five minutes determine whether the session is a test or a performance.
Send a Pre-Demo Brief the Buyer Can Correct
A short brief before the demo can save half the meeting from being spent on assumptions.